Our New Zealand epals introduced us to the Little Shop minatures that have been used as a promotional by a supermarket chain.  We were told that there are 50 miniature items to be collected throughout the promotion.  It sounds like the country has "gone a bit mad for the promo" as they have swap parties and buy and sell online.  Our epals were kind enough to share an item with each of our students.  You would have thought it was Christmas!  Such excitements as students compared and even did a little swapping of their own!